The Blueprint to Getting Paid as a BJJ Athlete

Bulletproof For BJJ x Partizan Media
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Transcript

How BJJ Athletes Get Paid

SPEAKER_01 0:00

How you can get paid as a BJJ athlete. You're good in comps, you got the moves, you're like, I need a sponsor. It doesn't matter what level you're at. You might be a blue belt, you might be a black belt, but it is something that takes money to take it to the highest level. How do

Meet Benjamin Marks

SPEAKER_01 0:17

you do that? We have a special guest with us today. Welcome, Benjamin Marks.

SPEAKER_02 0:22

Hello, thank you for that intro. JT Joey. Longtime fan of the podcast. Barker. I love you guys. You're the best. Mate, we're mates in real life. We are too. We are too.

SPEAKER_01 0:30

Yeah, so it's not just a social media. We don't get coffee and shit. But we can't do it.

SPEAKER_02 0:34

Yeah, I haven't seen you guys in a bit. I miss coffee. I'll come out.

SPEAKER_00 0:37

I'll hang out more. Yeah, this guy used to come train down a body. That was nice.

SPEAKER_01 0:40

Yeah, I trained with I trained with Benny for a little while too. And I think what you need to know, if you're not familiar with this man, is he has his finger on the pulse for all things marketing-related trends, infinite amounts of quests to be successful on the internet. He knows what's up. And so that's why we've got him in here today, apart from the fact that we like to just banter with him. And he's got some insights. And so we need to get into this, Ben. Talk to us about how this thought occurred to you when you're looking at the landscape of professional BJ athletes.

Why Brands Pay For Value

SPEAKER_02 1:15

So a lot of people in this sport are autistically obsessed with jujitsu. And I am too. Well they're just autistic. Yeah, that's true, but they're autistically obsessed with jujitsu. I'm autistically obsessed with jujitsu, but also social media and marketing and the business side of this. I don't know why it is. It's just it just keeps me going. And I think that a lot of jujitsu athletes think that the path to making money is getting better at jujitsu. When really the path to making money is finding a way to provide value to companies and brands that can afford to pay you. And that's what I think is missing in this piece.

SPEAKER_01 1:46

Okay, very good. And that's the pod. No, really, really, I I I definitely agree with you. I mean, the the skills thing is is is one component for sure. And I I think when people are focused on sports that pay a lot of money, like basketball or football or anything like that, yes, if you were the best in the world at tennis, you're gonna get paid. But with BJJ, because it's so big, you have to find a way to break through the noise, right?

SPEAKER_00 2:15

So maybe you could well, it's it's also so small, right? In that no niche. You don't have people watching, like you have the Australian Open, everyone watches that tennis. So it's like, well, if you play in the Australian Open, there's exposed, but jujitsu, you can be in the world championships. No one outside of the world of jujitsu knows about that. So so then so then, yeah, you so I'm just saying from that exposure piece, like it's a it's very niche.

SPEAKER_01 2:39

But but what I'm saying is if you're um a very uh skillful blue belt who has an amazing game, you're one of 120,000 people, right? Like you know, that's so we I guess the way I wanted to frame it or talk about it was I believe bluebelts, purple belts, brown belts they want to become black belt world champions. They're gonna need help to get there. Sponsorship is part of that. So, how does someone who's developing their skills also get attention and give value to companies? Like, let's talk about that.

SPEAKER_02 3:16

Obviously, social media presence is a big one. And I wish the sport was in a place like basketball, like football, where they don't have to. I wish they could just focus on the sport, but we're too small, we're too niche. You're a one-man business. If you want to make money through the sport, you now have to provide value to companies. And the companies, to put it bluntly, they don't give a shit what you've won. They don't give a fuck. They care about have you sold, can you sell anything for me? Can you sell rash gods for me? Are you representing my brand in a positive way? Are you reminding people that we exist as a brand? This is what the brand cares about. But the way that these athletes approach these companies is, hey mate, I'd love to get a sponsorship. I've won Pan Packs.

unknown 3:54

Right.

SPEAKER_02 3:55

Give me some money. Sure. The brand's like, I don't, I don't give a fuck. They won't tell you this, but they don't give a fuck. So I think it's the disconnect in understanding what the brand wants. And the brand wants someone who has it doesn't even have to be a big audience. There's a misconception here that these athletes need to have a hundred thousand followers. If you have 1,000 followers, but these followers actually love you, support you, and follow you and encourage you, then that can contribute to a lot of sales for these power companies.

SPEAKER_01 4:21

Eng engagement.

SPEAKER_02 4:22

Engagement, exactly. And you you can have a thousand follow followers and get a million views as well, which happens. We see this all the time. So I think it's I think it's more understanding where to invest your time as an athlete in order to make money. And part of this, we're gonna talk about this as well, is doing things that you don't want to do. Yeah. A lot of these athletes fucking hate being on camera. Yeah, they hate it, they're allergic to it.

SPEAKER_01 4:41

And I just to speak to that, you know, like I, you know, our our brand works with some very high-level athletes, and because they're so locked in on their training, yes, it feels like an annoyance. Yes, it is to get them to themselves, right? And they're also a little bit self-conscious, right? Because they're really good at BJJ, but maybe they're not as good in the gym. Like they're doing what they need to do. Yep. But to then put that out in public, if you're already famous for being a badass and then you're in the gym looking awkward doing a stretch, or you know, like it's there's this sense that that might make you look weak or vulnerable. And I I've had this conversation with a few top-level athletes where they're like, oh, don't show me sucking at this thing. And it's like, yeah, I get, I get that. But I also think that if that's happening at the highest level, we're talking about multiple-time world champions, black belt world champions, sponsored athletes feel self-conscious about putting themselves on camera.

SPEAKER_02 5:38

Yes.

Getting Over Camera Anxiety

SPEAKER_01 5:39

Can we talk a little bit about that? Because oftentimes business owners, as well as athletes, they don't feel confident to, even though they feel confident to be a world champion, yeah, they don't feel confident to talk to a camera.

SPEAKER_02 5:50

I have black belt gym owners that message me all the time saying, hey mate, I started making content because of you. I fucking hate it. I was really nervous, I was really scared, but now it's getting a little bit easier. I think the most important thing for me is to understand that just because you've started to film yourself or make content and you suck at it and it's painful, that doesn't mean you should stop and give up. It just means you're you're approaching a new skill that needs the same dedication as if you were approaching jujitsu. The first time you trained jujitsu, the first time you competed, you probably sucked. And what happened? You came back next week. You came back next week. Yeah. I hated the first podcast I did was on Johnny Apps Podcast. Shout out Johnny Apps. Yeah, yeah. He came to my gym. I was so nervous and I like very uncomfortable, super anxious, and it just but then it got a little bit easier, a little bit easier. First time I filmed content, you can ask George. Super painful. I hated being on camera. Becomes a little bit easier, a little bit easier. You just get a little bit better each week, a little bit better. But you need to have the motivation to actually push through the discomfort. And I think if I think if these athletes understood what's on the other side of that discomfort, they would actually push through because social media, as you guys know, is a superpower, man. It's a super power. I'm getting opportunities now after making content for two years that I would never have had if I didn't. I never would have had. And I've I'm just getting started. And the same thing for these guys. Like if you start now in two years, five years, I promise you, you'll be like, man, I'm so glad I did this.

SPEAKER_00 7:05

Yeah.

The Reality Of Being Sponsored

SPEAKER_00 7:06

You know, I think there's um, I think there's a bit of an ignorance on both the side of the aspiring, you know, athlete, but also on the side of the business owner. And I I I know we can talk to this, you know, from our experiences with the podcast early on, but you kind of have these milestones in your mind, like, you know, you've got a podcast, you're like, oh, we'll get a few sponsors, before you know it, we'll be getting paid to do this podcast, you know. And I think one of the first sponsors that came through was Manscaped. Yes. And they emailed us and we're like, holy fucking shit, bro. It's Manscaped. They're like, mage. They're on the lawnmower, bro. Shave my balls. I don't know. Like they're sponsoring the UFC and shit, and they want us on their books. And, you know, and they're like, and it all sounds really fun, you know, and they're like, Oh, like do a test run, and if you sell X amount of units, then we'll fucking sponsor you.

SPEAKER_02 7:51

And so they gave you a deliverable, yeah.

SPEAKER_00 7:53

Basically, it's actually quite masterful on reflection. They said to us, do an ad read for like a week or something. Yeah. And if you if you can sell six units, then we'll have an ongoing deal. So I went and bought like three units because I was like, I mean you were gonna do this. I want to exactly, they're just covering their costs, right? Yeah, yeah. So I was like, I'll get a couple of Christmas presents. Yeah, yeah. But looking back, it was a smart move from their part. Anyway, they sponsored us for about six months. And at the end of the day, it it it was very little money. Sure. Um, but and it it was it was insignificant, right, in our business journey. Sure. Maybe a few people did hear it and go, Fuck, you guys are sponsored by Manscaped. You're major. There was some kind of clout, I guess, there, but you know, again, insignificant. But you have this view of like, once we get sponsored, we've made it. Yeah. We're now at that level, right? And I think that for the for the young, I'm thinking about like the aspiring blue or purple belt. You know, we've had um, we've had like young blue and purple belts that we've sponsored. And sometimes we've just like given them some personal training and given them access to our app. Yeah, and they're like, that's fucking sick. I want to wear your patches, like I want to represent you guys, and you're like, this is amazing. And you know that to them, they they now feel like they've elevated to that level.

SPEAKER_02 9:08

Yes, because they're sponsored. They can put it on the Instagram bio, right? Right?

SPEAKER_00 9:11

But it's this and in some ways it is, but I think that what you're getting at with the social media thing and what we've experienced with our athletes is that it's an ongoing thing. Yes. So it's like, great, you've started a relationship. Now you have you have to keep the discipline and you have to consistently nurture this relationship by sharing a thing or posting the video or whatever the fuck. It's like you can't you can't blow up by just posting on social media once. Yeah. You have to post whatever, five times a week for two years, right? Yeah. And so I think that that's that's the sort of illusion is like, oh, I'll get this thing once and then I'm good.

What Brands Fail To Teach

SPEAKER_02 9:47

I think one of the biggest issues when I look at the landscape of affiliate relationships and sponsorships, particularly between power brands and athletes, is the APOL brands don't do a good job of explaining to the athlete what a good job looks like. They don't train them, they just bring them on and say, hey, and then they complain that they're not making any sales, they complain they're not making any content. It's like, have you provided them any guidelines on how to do that? Have you provided them training videos? I guarantee it doesn't happen. So a lot of that, like you said, comes both ways. How much has the brand invested in the athlete? How much does the athlete invest in the brand? Even people listening to this might not know how affiliate sponsorships work, so we can cover that. The most basic level that you'll find with apparel companies is that they'll give you some kit to wear for free. They might give you one set, two sets, a couple sets, whatever. They'll give you a code, a discount code, Joey 15, and they'll they'll basically give you a cut of the sales. So every time someone uses the code Joey 15, the company knows that they bought that primarily because of Joey, and then you'll get a cut of the sales. And that's how most affiliate relationships work up until a certain level, where people start getting paid monthly retainers to stay on as well. So a lot of people don't understand how that works either.

SPEAKER_01 10:47

Yeah, no, and and look, we've had a few brands approach us with the you know the affiliate model, and yeah, that's cool, but actually it doesn't mean much to us in terms of like when we create uh different pieces of content, they live forever.

SPEAKER_02 11:02

Yeah.

SPEAKER_01 11:02

So what is ridiculous about that is I I had someone go, Oh, I use your Parry code the other day. I'm like, we're not sponsored by Parry anymore. Stop using the code. No, no, no, but I I don't know, I don't know, like you know, shout out Joe Work, I don't shout out George Hero, shout out Parry. Still still got love for Parry, right? But they don't sponsor the chip. They don't sponsor the shit. So yeah, but because those videos, it lives forever in terms of what we built. If a particular video is popular, whatever ads live on that, live on it forever. You know what I mean? So it's a little bit different. And I actually say to companies, look, if all you're offering is like an affiliates thing, then that's not that's not where we're at. Yeah. Right. Whereas for an aspiring BJJ athlete, that might mean um a lot to them.

SPEAKER_02 11:45

Yes.

SPEAKER_01 11:46

But so what I wanted to jump in here on this, whether it be a business or um, and look, really what we're saying is if you're an aspiring pro-BJ athlete, you are a business.

Affiliate Codes And Micro Influencers

SPEAKER_01 11:59

Yes. You're not just I just train and eat and that's my life now. You now have to market yourself. You have to think about strategic partnerships. You've got to be really up on that as a create controversy, like if we think about Seb. Like do something that capitalizes, right? Because he turned something which got him banned and turned it into the most viral video of the year.

SPEAKER_02 12:20

He wasn't sure if he was gonna post that. I had a conversation with Seb. He's like, Do you think I should post this or will it cause too many issues? I'm like, dude, post it now. Yeah. So I'm gonna take credit for that reel. 100% credit. No, but he's a he's killing it though. He's Seb is one of the, if anyone doesn't know, look up Ebsay's Sebatard. He's one of the most successful athletes right now when it comes to marketing himself and promoting himself and having a product on the back end. Yeah. I swear to God. Just for the case.

SPEAKER_01 12:42

I think he went and did um Hormosis's course, right?

SPEAKER_02 12:44

Like dude, he won the school games. Well, we don't rant too, but he got the top 10. He got flown out to do a meeting with Hormosey, spent the day with him. Anyway, look at what Seb's doing and copy hormones. Um, let's get tactical here about okay, say someone's listening to this and they want to get sponsored, they don't know how. First thing I would say is start posting more content. And you don't have to post content that you don't like. A lot of people think, oh, I don't want to do like armbars for white belts. Don't do armbars for white belts then. Whatever content you like watching, this is what Lachlan Giles told me. He said, Whatever content you like watching, just make that. I said, if you like to watch it, just make a version of that. Make it in your own way. But make it consistently, get better at it as a skill. After you've done that for a while, you'll start to have some analytics that you can share with these brands. They don't even really, the good brands don't care about your sponsorships. Here's a bit of a trade secret. They don't care. It's okay, it's a good guide, but they don't give a shit. Show them that you've had one and a half million um views in the last month. Show them how many accounts you've reached. Show them how consistent you've been with your posting. This is what they care about. Show them that you understand what the brand is. Let's talk about what a brand is. There are different brands that stand out in the marketplace. Like you look at Street X, they have a very distinct brand and they're crushing it. They're like party, like loose units, like having a sick time, doing these lads, doing like the hype supreme modeling. If you want to sponsor with Street X, you can't be like a very mild-mannered clean-cut guy. It won't fit the brand. For real though, you can't, man. You can't.

SPEAKER_01 14:02

But you've got to think that uh Bradford has spent like eight years.

SPEAKER_02 14:07

A long time.

SPEAKER_01 14:07

A long time building that, going through a lot of bullshit to to kind of get it to where it is.

SPEAKER_02 14:12

They're crushing it now. But as an athlete, you need to know am I a Street X kind of guy or not?

SPEAKER_00 14:16

Understand the personality and what they're looking for.

SPEAKER_02 14:18

Exactly. What are they looking for? And then approach here's

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SPEAKER_02 14:20

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SPEAKER_00 14:20

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SPEAKER_02 16:01

Yeah.

How To Pitch Without Begging

SPEAKER_02 16:02

Is you approach the brand and say, hey, look, I love your brand. This is why I love it, genuinely, and be honest. What would what should the next six months look like for me to get sponsored by you?

SPEAKER_01 16:12

Here's something else I'll say on that. So um this was this is an idea around somebody trying to pitch their business to uh a bigger business to get bought or uh raise money. Sure. They went and built a whole custom offering of their business for that business for free, did it, and then just said, Hey, you might like this. And they're like, Whoa, this is perfect, of course. Yes. So funnily enough, I had the opposite experience of that. Recently had someone reach out and be like, yo, really want to get sponsored by Bulletproof. Like, all right, mad. Uh, do you follow our program? No. Are you doing an ASNC? No. I'm like, uh, maybe start there. Do you know we've got a podcast? Have you listened to it? Like it's kind of like a podcast. You know, it's yeah, it's it's almost the equivalent of like sliding into a girl's DMs. Oh, you look so hot. It's like, man, what?

SPEAKER_02 17:02

This is bullshit. Even better, and if you're serious about this, go out. Where say you want to get sponsored by Street X. Go out, make sure you're wearing Street X kit. Go and film the best content you possibly can that's aligned with the brand and either post it and collab with them or just send it to them. Say, hey guys, I filmed some stuff, use it however you want. Just provide value, ask for nothing. Do that for a while. They'll be like, man, we've got to start paying this guy. I feel bad. Yeah, we've got to start sending him some kit. I feel bad.

SPEAKER_01 17:26

Well, I don't I don't know if that brands are.

SPEAKER_02 17:27

Street X is a bad example. They don't they don't pay shit. But you know, a reputable brand, you know, like adapt or something.

SPEAKER_00 17:33

Yeah, yeah, that yeah, that sure, sure. Yeah, which by the way.

SPEAKER_02 17:36

No, no, no, no.

SPEAKER_00 17:37

Let's leave that. Let's leave that. But but yeah, I mean, that's not that's no skin off your nose, right? No, and it shows the guy serious, man. Yeah, to go out and and sort of take a bit of um take a bit of lead on the work here's some value.

SPEAKER_02 17:49

And go, this is what it would be like for working with me. Do it for three months. If they don't buy it, go to someone else and say, hey, look, they they were not worth my time. Guess what? In those three months, you'd be you're better at making content, you understand how to do it better, you just go to someone else. Or you make you make a post actually asking for sponsorships, but not I've seen these posts. Don't just make a story being like, hey guys, sponsor me. I've got comps coming up. Like, actually say, hey, look, I'm willing. Like here, show your engagement.

SPEAKER_00 18:14

What about that post when they're when they're like, hey, um fucking got some competing got some competitions coming up over the next few months, putting the word out for any sponsors. Anyone want to sponsor me? What about that one? Yeah, that effective.

SPEAKER_02 18:25

It's like the guy with a cup outside the train station asking for money. Be like, oh, I feel bad. I'll give him some. Yeah, I doesn't do anything for me, but I'll help them out.

SPEAKER_01 18:31

Well, I feel like with buskers at least, they provide so like yeah, the muss do the musical guy. That's what I'm saying. You listened a little bit.

SPEAKER_02 18:38

The buskers, even if they're not very good, I'll give them money. They're doing stuff. If you're sitting there without doing anything, no, like, yeah, I don't know, man. You're better off Buskin, I think.

SPEAKER_01 18:46

No, I think so. And and look, I would say right now, you actually don't need to be a world champion in BJJ. There are world champions in BJJ you are so boring. It's better if you're not. They're so boring. But then if you get somebody who just has something that's mildly entertaining, you'd much rather listen to them say something than another Mikey Musamechi rant. Like, I don't care. It's you know what I mean?

SPEAKER_02 19:11

Like if there's certain a lot of brands, if they're switched on, will actually prioritize these people. They're called micro influencers. If you look up there the whole affiliate strategy, because the people that have 5,000 followers, 10,000 followers that have a small, tight-knit, like that have friends and family that people that have been following for a long time and support them, they actually convert better than people with 200,000. Yeah, because they're like, I don't give a fuck about that guy who's got 200,000 followers. Like, cool, I don't care. But if your friend who you've been following who posts content, if she like Ray's good example, Ray undervalues herself. If she posts something about a product, a recommendation, people will buy it because we love Ray, we trust Ray. You know what I mean? But she's like, I'm not a jiu-jitsu athlete. No one gives a fuck. The brand doesn't give a fuck. Go and make some money, you know what I'm saying?

SPEAKER_01 19:51

Yeah, and I but I think that that's also an appeal to Ray is that she is is genuine in in ways quite modest and and authentic. Yeah. And and so there's that. But um so you need to cut that out, Ray. Yeah, you need to.

SPEAKER_02 20:03

Yeah, stop being so modest, goddammit. It's got a shout out on this podcast now. Bit more ego.

SPEAKER_01 20:07

Yeah, um, no, never change. Um, but I think if we are to just uh kind of simmer this back and say, right, here are a couple of key things. If you're not doing them, start doing them, or if you're already doing some stuff, maybe switch it up. Yep. What are we telling what are we telling folks that they really need to include on a on a weekly basis?

A Simple Weekly Content System

SPEAKER_02 20:31

First off, get confident talking to camera, which is a daunting task in itself. It will take some time, but get confident talking to a camera, get over the fear, the judgment, the insecurity. We like everyone has it. That's the first thing. Step two is do it by doing it. That's it. I wish there was a better way. I wish there was a pill you could take. Just do it. Just do it, man. Understand it's called medallic. Okay, here's the best thing about content. A lot of people think I'm gonna make shitty content and it'll be embarrassing because everyone will see it. Guess what? Nobody will fucking see it. Because Zuckerberg goes, that content's not very good. 100 views. If you make really good content, 50,000 people will see it, a million people will see it. So it's like a self-fulfilling thing. It doesn't matter, no one will see it. People forget anyway. Just get over the fact that you have to talk to a camera, you have to film yourself in the gym, and you have to put a tripod up. Get over the fact that people might judge you because you're doing a job. You're you're gonna get paid. That's the point. Step two is post on a frequent basis, okay? Twice a week, three times a week at least, in a consistent manner. Just those two things alone, a lot of people, 90% of people listening to this won't do it. So those are the two biggest things. Step three, do this for six months. Now we can start talking to brands. And what when I say talking to brands, don't ask shit for brands. Talk to the brand and say, hey, look, I'm a big fan of your brand. This is why I like your brand. This is why I think I would be a good alignment with you. What do the next six months look like for me to work with you? I'm prepared to do whatever work you tell me to post five times a week, I'll do that. You tell me to post weightlifting, I'll do that. You tell me to post some stories, whatever it is you guys want, let's talk. What what what do you guys like to see from an affiliate, from an athlete? And then Will be fucking blown away that anyone's even asked that. Yeah. Because no one does. Yeah. No one does.

SPEAKER_00 22:06

Really good. Yeah, I mean it's simple stuff to do, right?

SPEAKER_02 22:09

Very simple. Just fucking do it.

What Seb Did To Break Through

SPEAKER_00 22:11

Oh, I wanted to ask, and I know we're coming to the end here, but um, what is it that Seb did? Because you know, you you pointed out Seb was he not confident with the thing, and now he's like, we can hold it.

SPEAKER_02 22:21

He's always been fairly confident, but I think he just something unlocked in him where he's like, the more that I do this, the better I get. He's like an autistically obsessed dude. If you never he's also an incredible pianist as well, like whatever he sets his mind to, he does. For jujitsu, he's obviously incredibly talented. He fly to Danaher for three months. But with once he understood once he understood the value, obviously I'm projecting, I don't know how he thinks, but once he understood the value of content, he goes, Oh, the more I do it, the better I get. I'm gonna post two reels a day for the next six months. Just religiously. Yeah, and I'm right.

SPEAKER_01 22:50

We also have to factor in here. Two major things happened. Yeah. Uh his leg being completely fussed. So he couldn't train. That's a good point. Like, I want to make content. Also, he got suspended from the IBJ DF. He could have been a brown belt world champion. Yes. Very, very narrowly missing out to the favourite of the year. Uh no, he didn't lose to Marcus. Pavel. Pavel. Yeah. Pavel for the couple.

SPEAKER_02 23:16

He flipped him off, yeah, yeah, yeah.

SPEAKER_01 23:17

Yeah. But that moment was kind of iconic.

SPEAKER_02 23:20

It was iconic.

SPEAKER_01 23:20

But it got him banned.

SPEAKER_02 23:21

Yes.

SPEAKER_01 23:21

Yeah.

SPEAKER_00 23:22

Which for any athlete, yeah, these those two occurrences.

SPEAKER_02 23:24

He didn't do that for content.

SPEAKER_00 23:26

He was just sent him either way, right? Like he could have become brown belt world champion and then never gotten into content because he was all about like winning the world again. You know, or he had the fucking leg break and then he's like, ah.

SPEAKER_02 23:38

Do you know what it is? He's a he's like a louder, more exaggerated version of himself online. Like he's already boisterous, he just turns the volume up. And people and whatever personality you have, just turn off the volume. I think is maybe the takeaway here. You don't have to be, don't pretend to be Seb if you're not Seb. Don't pretend to be anyone else. Don't pretend it's not.

SPEAKER_01 23:54

Joey keeps telling me to dial it down.

SPEAKER_02 23:56

Yeah, yeah.

SPEAKER_01 23:56

I'm dial it down. I'm trying. I'm trying. I'm on 12, bruh. No, I look, I think what you're saying is super valid because the nature of social media is theatrical, it's performance. Yeah. Have fun with it, man. Have fun with it. You can't think another another armbar video is not doing it, right?

SPEAKER_02 24:15

If you love to make it, maybe. But again, do make the content how about this? Make the content only you can make. Because it's you have a specific situation, you have a specific set of opinions, beliefs. You know, only you can post the content that you can make. While Seb's done a good job with it. Obviously, he's no one else is flipping guys off on the podium, no one else is breaking their leg.

Make Content Only You Can Make

SPEAKER_02 24:34

Even guys that fly to somewhere like Danaher's or Austin, I feel like they should be documenting what it's like. Because a lot of people they'll post these boring armbar videos, but they won't be like, hey guys, you know, day in the life, I'm gonna try and fucking be a world champion. This is day one. Yeah, make it make it a journey that people follow. Like, hey guys, I'm gonna start a new business. This is day one. Like when I built the gym, I filmed a little bit of the construction. Going back, man, I would have hired a whole video roof a team if I knew like how effective that was. I wish, I wish I had the capacity or like I had the thought to hire people to film me while I was building it because it was would have been the best story, man. And it was a good story. Like I made a reel of renovating, it got like two million views. People are like, that's fucking awesome.

SPEAKER_01 25:12

Yeah, but I think the challenge is that's time, money, and energy.

SPEAKER_02 25:16

I know, but it's worth it. It's worth it.

SPEAKER_01 25:17

Yeah, but I'm saying if you don't have time, money, and energy, like this is this is the I and I'm not I'm not saying people shouldn't. Yeah, I feel the same way about what we're doing. Like we can only document so much because we also have our lives and other responsibilities. So if someone's really locked in on just doing BJJ, it's hard to imagine allocating the time and energy it takes to do that. It's not that they can't, yeah, but it is an extra allocation.

SPEAKER_02 25:42

Make good friends with someone who is already making content or is a has a camera and is filming a photographer, a videographer. Make good friends with them, teach them privates, pay them money, do whatever you have to do, and work with them. If you can't do it, I understand it like if you're so locked in with jujitsu, you can't go down this rabbit hole of side quests of social media and videography. Fine. Find someone who's already in that niche and like beg, barter, steal, borrow, whatever you have to do to partner with that person so they can help you. That's

Final Advice And Goodbye

SPEAKER_02 26:11

my advice.

SPEAKER_01 26:11

That sounds good. All right, I like it. Thank you, Benjamin. We appreciate your input. Thanks for having me. Get about it, folks.

SPEAKER_02 26:17

Get about it, get amongst it.